It Started With A Question
June 2025. Lisbon, Portugal.
Imme was frustrated. As someone deep in the nonprofit world, she kept hearing the same painful questions from would-be donors: "How do I know my money actually helps people? What percentage goes to overhead? Why can't I see where my donation goes?"
These weren't cynical questions. They came from people who genuinely wanted to help but had lost faith in a system that felt opaque, outdated, and inefficient.
When Imme shared this frustration with Laurin—a blockchain and AI enthusiast with a builder's heart—something clicked. In 2024, we can track a pizza delivery in real-time, but we can't track a charitable donation? We have AI that can write code, but nonprofits are still drowning in paperwork?
The technology existed. The will existed. What was missing was the bridge.
Laurin didn't just complain. He acted. "Who wants to spend a weekend in Lisbon changing how charity works forever?"
The call went out across social networks, reaching builders, dreamers, and change-makers from Europe to Asia. Not just thinkers—doers. People who weren't afraid to roll up their sleeves and build the change they wanted to see.
Weekend of June 7-10, 2025. Sixteen strangers gathered in the Gomes Freire mansion—a 146-year-old palace with stories etched in its walls. Artists, developers, nonprofit veterans, blockchain executives, photographers, financiers, management consultants—a beautiful collision of expertise united by one simple belief: We can do better.
Three teams emerged organically, each attacking the problem from a different angle. But when pitch time came, something beautiful happened. These weren't competing ideas—they were complementary pieces of a larger vision.
Greed4Good was born not as a product, but as an ecosystem. We launched with Feed 4 Good—our AI-powered news aggregator—because we could ship it immediately. Real users, real value, real impact.
But this is just the beginning. We're building a world where every donation is traceable, every nonprofit runs efficiently, and giving is as easy as getting coffee.